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Data-Driven Palliative Care

Creating Data-driven Proposals and Presentations for Your Palliative Care Program

Creating Data-driven Proposals and Presentations for Your Palliative Care Program will help you maximize the effectiveness of proposals and presentations that address creating, sustaining, expanding or improving palliative care programs. The course is built around two core concepts – first, “thinking backwards from the story you want to tell,” and second, maximizing your use of data-driven insights about the current and future states of healthcare in your institution or setting.

The goal of Creating Data-driven Proposals and Presentations for Your Palliative Care Program is to help you present information about what is happening now, and how that might change, if a palliative care program is launched, or expanded, or improved. The faculty will walk you through the topics that are included in most proposals, and give you many examples of compelling slides that are rich in data and insights.

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This series is ideal for clinical and administrative leaders working in:

  • Health systems
  • Physician offices and clinics
  • Home health agencies
  • Hospices
  • Social service organizations
  • Accountable care organizations
  • Medical homes
  • And other organizations interested in developing a program or partnering to provide community-based palliative care

Course Information

Creating Data-driven Proposals and Presentations for Your Palliative Care Program provides essential guidance to help you present information to make the case for community-based palliative care focusing on what is happening now, and how that might change.

Learning Objectives:

By the end of this course participants will be able to:

  1. Support assertions about needs, opportunities and impacts of palliative care programs
  2. Create compelling, actionable, believable presentations about palliative care
  3. Present information clearly, in ways that meet the needs of your audience

Couse Outline:

The program is comprised of the following sections, which you can complete at a time and place convenient to you:

Section 1: Defining and measuring quality for palliative care

  • A framework and process for measuring what your palliative care program does or could do, and its current or potential impact
  • Outcomes that can provide compelling evidence for your assertions and requests

Section 2: Setting the stage for data gathering

  • What is needed in order to demonstrate the initial and ongoing need for a palliative care program
  • External and internal levers that make organizations more open to supporting specialist palliative care
  • Finding data that describe key processes and outcomes, as well as information that can be used in comparisons

Section 3: Populating your proposal or presentation

  • How to generate data and insights for six topic areas that are often featured in proposals or presentations:
    • Need / opportunity
    • Service structures and processes
    • Impact on outcomes of interest
    • Costs of services
    • Return on investment
    • Evaluation plan
  • Using a “current state vs. future state” approach
  • How to use different types of data to offer the insights that are central to telling your story

Section 4: Best practices when presenting data

  • Effective data presentation practices
  • Four concepts to be mindful of when preparing and presenting proposals:
    • Density
    • Providing context
    • Language matters
    • Being real

Section 5: Coda and conclusions

  • Themes and key concepts of the course
  • Dos and Don’ts when presenting data

Course Information

Course Authors

Kathleen Kerr, BA is a health care consultant in private practice in Mill Valley, California. Her work is focused on developing sustainable models for community-based palliative care, with particular emphasis on evaluating the business case for such services. Ms. Kerr has supported several statewide initiatives focused on promoting the development of quality community-based palliative care programs in California.

She is the developer/co-developer of several educational and technical assistance tools for palliative care program leaders, including an on-line course, The Business Case for Palliative Care, offered through the California State University Institute for Palliative Care. Ms. Kerr is a longtime member of the selection committee for the American Hospital Association’s Circle of Life Award, which recognizes excellence and innovation in the delivery of hospice and palliative care across the care continuum.

Brian Cassel, PhD is an Assistant Professor in the division of Hematology/Oncology and Palliative Care, and Director of Analytic Services at Massey Cancer Center, at Virginia Commonwealth University in Richmond, VA. His research interests include cancer informatics, and health services research on specialist palliative care services in the US and the UK, specifically the costs and financing of cancer care and palliative care.

As a faculty member of VCU’s Palliative Care Leadership Center he has helped to train more than 140 palliative care teams from all over the US. He is a scientific member of the VCU Massey Cancer Center, where he helped to develop and currently oversees the Massey Data Analysis System. He serves as Co-Director of the Metrics Team for the Palliative Care Action Community, a one-year effort sponsored by the California Health Care Foundation aimed at promoting the development, sustainability and growth of community-based PC services across California.

Course Information

Course Information

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